The Importance of a Professional Business Portrait

People Do Business with People.

You are the face of your business. That’s why having a professional business portrait is essential.  To a prospective client, a high quality image means a high quality experience.

Most professionals schedule a business portrait session once a year.  They want to ensure their image is consistent with their current brand.

Consider hiring a clothing & hair stylist and and makeup artist.  They can help you create the right look to match your brand.  The clothing stylist can put together your professional look from items in your closet or accompany you on a shopping trip.  The hair stylist and makeup artist will tidy up an existing style or suggest one that more closely matches your industry and brand.


Make it Easy for the Media.

In addition to getting that perfect headshot, also consider full body shots and family pictures that can be use for media interviews. Often times when magazines do feature articles, they request at least 4 photos other than a headshot. This may include a spouse, children or pet; in the studio or on location.

You may also want 3/4 or full body images for banners and signs.  All of these images should capture who you are and what you do.

Tell Your Story.

Think outside the box.  What clients do you want to reach?  What story do you want to tell?  How will you use images to accomplish your goals?


Consider using your images on

  • Business Card
  • Print Marketing: brochures, banners, signs, promotions, mailers, newsletters
  • Digital Marketing: Profile image, website Home & About pages, email signature
  • Promotions: Speaking engagements, conferences & art shows
  • Bio descriptions and art catalogs
  • Blogs and Magazine Articles
  • Book Covers: Print and Digital

5 Steps to a Superior Image.

Whether you are ready for a full image session or a simple head-shot, consider these steps:

  1. Hire a professional photographer, hair stylist and makeup artist.
  2. If you need to tweak your style, hire a professional clothing stylist to go shopping with you to pick out a few outfits that would be flattering and represents your brand.
  3. Select at least two looks to be photographed.  Color can be good if it doesn’t distract from your face.  Click here for tips on What to Wear.
  4. Plan on spending at least $200 for a head-shot session and $500 for a full session.
  5. Be sure to receive high and low resolution files so you can use them in print and online.

It’s important to have a visual brand that presents you at your best with expert lighting, artful editing and re-touching, with an up-to-date look.  It will do wonders for your business!

Ready to invest in your professional business image?  Let’s talk!

Some of these ideas were found in a Huffington Post article by Melinda Emerson.


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I am a Southern California based Portrait, Fine Art and Commercial Photographer who sees the world a bit differently.

You can view more of my work here > Donna Edman Photography.
If you’d like to book a session, I’d be honored > Contact Me.

Together, we can Capture YOUR Life, One Image at a Time!


How to Choose a Professional Photographer: Family & Children Photography

Many people think of hiring a professional photographer for baby portraits and weddings. However, a professional can help you in almost every event and time of your life.

All professional photographers have special areas of interest, their own personality and artistic style.  Areas of expertise can include one or more of these:

  • Family & Children Portrait Photographers
  • Senior Portrait Photographers
  • Commercial Photographers
  • Photo Restoration and Retouching
  • Wedding Photographers

Let’s start with Selecting a Family & Children Portrait Photographer.


The images created by professional photographers touch every aspect of your life and give you a beautiful way to preserve those memories. A portrait can be enjoyed in many ways, whether you incorporate it as a wall portrait in your home décor, create an album or purchase copies of the final print for the entire family.

Consider the following tips on selecting and working with a photographer for your family’s portrait needs:

  • Interview several photographers.
    They should be willing to take the time to listen to what you want and ask questions about you and/or your family. A photographer needs this information to create images that tell the story of who you are, or who you would like to be. Keep in mind that you are not hiring someone to simply take a picture, but to tell your story.
  • Ask about style.
    Do you like photo-journalistic images? Or is your style more classical, whimsical, vintage or romantic? Let the photographer know what you have in mind, and ask if he or she has experience in that area. You want them to use the style that best captures your personality.
  • Look at samples.
    Ask to see some of the photographer’s work. This will give you an idea of both the style and quality each photographer provides.
  • Additional services.
    Some professional photographers may provide specialized services in addition to photography. These services may include retouching, for removing blemishes or otherwise altering images; photograph restoration, which can help preserve memories from past generations; and custom framing, to make your portrait look its best. While your photographer may not offer all of these services, he or she can refer you to a quality vendor.
  • Communicate.
    Make sure the photographer has a clear understanding of your expectations. Take the time to discuss the services and fees involved. This helps avoid any future misunderstandings. The conversation can include asking what you receive for the fee, how you will see and choose from your proofs, amount of editing and retouching, the digital and printing options and how long it takes to receive your final images.
  • Ask about credentials.
    Membership in a professional association, certification or a photography degree shows a certain level of commitment to the profession. Ask for proof of insurance.  These types of credentials can help you determine which photographer is right for you.
  • Check references.
    A friend’s recommendation, the Better Business Bureau and professional associations are excellent sources of information.

The photographer should take time to talk to you about your family and their favorite activities, as well as offer suggestions on location and coordinating clothing and colors. The photographer will use this information to create a photograph that tells your family’s unique story.

In fact, many families make their portraits more memorable by turning them into an event. One way of accomplishing this is traveling to your favorite location, like local parks, your family’s place of worship, or at a family member’s home.

Now ask yourself …

While chatting with each photographer, how did you feel?  Which photographer understood your vision/story, will help you prepare, make you feel at ease and look your best?

After reviewing images from each website, which photographer has the skill needed and the style you desire?

Are you ready?

Call me.  I’d sure enjoy hearing about your vision and telling your story!

Check out my website.  As you browse through the Galleries, you will see samples of my artistic style.

Website Home Page 2018 stroke

Information for this blog was gathered from the Professional Photographers of America.


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I am a Southern California based Portrait, Fine Art and Commercial Photographer who sees the world a bit differently.

You can view more of my work here > Donna Edman Photography.
If you’d like to book a session, I’d be honored > Contact Me.

Together, we can Capture YOUR Life, One Image at a Time!